SMK GROUP TO LEAD SOUTH KOREA'S PARTICIPATION AT MRS. INTERCONTINENTAL 2026

SMK Group has been selected to coordinate South Korea's official participation in the first Mrs. Intercontinental International Beauty Festival, scheduled for Busan from 25 to 30 August 2026. Acting under this mandate, the company will designate two Korean titleholders to participate in two international divisions.

For many years, Sure Magazine, published by SMK Group, has documented the global fashion industry through editorial coverage extending from Seoul to Paris. Its established publishing heritage and experienced editorial leadership have positioned the company among South Korea's recognised fashion media organisations.

Beyond its national responsibilities, SMK Group will direct the festival's official media programme, providing editorial coordination and international press support throughout the event.

By combining publishing expertise with international industry experience, SMK Group assumes a central role in South Korea's participation in the inaugural edition of Mrs. Intercontinental 2026.