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OFFICIAL NATIONAL LEADERSHIP ESTABLISHED IN CHINA
Mrs. Intercontinental is pleased to announce the official appointment of TCBQ LTD. (Shanghai) as the Exclusive National Director for the People’s Republic of China.
This appointment grants the organisation the exclusive rights and responsibility for the operation of the official national franchise, including the organisation of the Mrs. Intercontinental China National Beauty Festival and the selection of China’s official delegates to the Mrs. Intercontinental World Final.
The inaugural Mrs. Intercontinental China 2027 National Beauty Festival will be presented in 2027, marking the official launch of the national programme in China. The event will culminate in the election of the country’s official national titleholders, who will represent China at the Mrs. Intercontinental World Final as the nation’s official delegates.
The establishment of the official national organisation in China represents a significant milestone in the continued international expansion of Mrs. Intercontinental and further strengthens the organisation’s commitment to developing its global network through officially appointed national leadership.