APPOINTMENT OF NATIONAL DIRECTOR FOR MONGOLIA AND ASIAN RUSSIA

Mrs. Intercontinental Organisation is pleased to announce the appointment of Ms. Anna Urbakova as National Director for Mongolia and Asian Russia, with responsibility for overseeing the Organisation’s official activities throughout these territories.

Bringing more than nine years of experience within the international beauty pageant sector, Ms. Urbakova is the Founder and National Director of Miss & Mrs. Asia Russia. Her longstanding commitment to the advancement of women, the celebration of cultural identity and the promotion of national heritage reflects the principles upheld by Mrs. Intercontinental Organisation.

Under this appointment, the Asian regions of the Russian Federation, including the Republic of Sakha (Yakutia), the Altai Republic, the Republic of Buryatia, the Republic of Tyva and the Republic of Khakassia, will be represented within the Mrs. Intercontinental international programme, providing a recognised platform through which their cultural traditions and regional identity may be presented to a global audience.

Women aged 22–44, together with contestants competing in the Elite Division (45–65), will be eligible to participate in the International Festival of Beauty Mrs. Intercontinental.

From 2027, the newly established Mrs. Intercontinental Mongolia National Competition will select Mongolia's official representative for the international final. Within Asian Russia, the existing Miss & Mrs. Asia Russia National Competition will continue to serve as the official qualifying event, with its titleholders advancing to Mrs. Intercontinental under the designation Mrs. Intercontinental Asian Russia.

This appointment further strengthens the Organisation's commitment to ensuring fair representation for the diverse cultures and indigenous communities of these territories, recognising the unique heritage of both Mongolia and the Asian regions of the Russian Federation.

Mrs. Intercontinental Organisation warmly welcomes Ms. Anna Urbakova to her new appointment and looks forward to the continued development of the Organisation throughout Mongolia and Asian Russia.